Supporting Organizations

A Big Thank You to all our partnering organizations.

Strategic Partner

Our mission is to be a trusted source of industry information, creative inspiration, and community for craft professionals. We’re working to help our members:

  • Stay current on industry news, trends, and opportunities
  • Make connections with other small business owners
  • Develop viable business models
  • Achieve profitability
  • Run their businesses according to their own standard of ethics

Craft Industry Alliance is committed to fostering a community that reflects the rich history and cultures of craft and the diversity of crafters. Our goal is to continuously evolve and to proactively create an organization that seeks to represent and recognize this diversity.

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Want to become a partner

Darrin Stern

Show Director
Tel: +1-773-326-9925 Write an e-mail

Newcomer Pavilion Partner

Indie Untangled is a unique platform that helps fiber enthusiasts learn about indie yarn dyers and makers and keep track of shop updates, sales and special promotions. Many yarn shop owners and designers, along with crafting consumers, have found the website, weekly newsletter and annual Rhinebeck Trunk Show, to be invaluable resources for sourcing indie yarns and accessories.

Craft supply retailers are always looking for emerging makers to feature, and trade shows like h+h are a great way to get your products in front of them. However, we understand how overwhelming it can be to scale your small business. The Newcomer Pavilion offered by Indie Untangled is designed to help solo entrepreneurs and small startups in all segments of the craft industry take advantage of this opportunity with support and guidance.

Exhibitors in the Newcomer Pavilion will receive special discounted pricing for a cooperative space in the center of the action on the show floor. In addition, you will get help building the wholesale segment of your business, with special education and networking events to set you up for success at h+h americas and moving forward.

We can’t wait to tell the story of your brand!

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Supporting Organizations

The Crochet Guild of America (CGOA) is all about crochet! As the only national organization dedicated to the craft of crochet, CGOA provides the opportunity for members to learn more about crochet, be inspired by innovative designs, and connect with other passionate crocheters.

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Founded in 1969 to inspire creativity and encourage excellence in the fiber arts, the Handweavers Guild of America, Inc., brings together weavers, spinners, dyers, basketmakers, fiber artists, and educators. HGA provides educational programs, conferences, and an award-winning quarterly publication, Shuttle Spindle & Dyepot, to its members as it seeks to increase awareness of and appreciation for the fiber arts.

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Road to California is one of the premier quilting and fiber arts consumer show promoters in the United States. Founded and based in Southern California, Road to California brings a unique, high quality experience to attendees from across the globe. Our vendor centric approach to operations allows for our vendors to have a premium experience at a reasonable cost. We are proud of our support of h+h americas and share a similar core values.

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The National NeedleArts Association advances its community of businesses by encouraging the passion and leadership for needlework through education, industry knowledge exchange and a strong marketplace.

The National NeedleArts Association is dedicated to the vision of successful independent businesses inspiring needlework and fiber crafts in every community every day.

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The Knitting Guild Association is a 501c3 nonprofit dedicated to providing education and resources to advance their mastery of the craft of knitting.  We support serious knitters in their efforts to perpetuate traditional techniques and keep the artisan aspects and high quality standards of the craft alive.

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Media Partners Organizations

In 1994 Elly van Stuijvenberg and Ruud Waldhober started ASWS as Organizer in trade fairs and publisher in magazines. These days, Danny Rombouts is added to the management team and has ASWS been growing with several new tiles in Trade Fairs and Congresses to what ASWS is today. This all with help from our concerned team of employees.

Our devise is: “ASWS, there are people behind”, which indicates that we are not an inflexible organization but a company with short lines and a company that will listen to your questions. The Trade Fairs and Magazines are organized and published by a very enthusiastic team and we are looking forward to help you.

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We at Bella Crafts Publishing™ understand that you are looking for an advertising edge. We give you that edge by eliminating the cost barrier between the advertiser and reader by offering our readers free downloads of our magazine. Our free digital version allows readers to see your ads and visit your website on their computers and mobile devices such as cell phones, tablets and e-readers.

Our FREE magazine is a high-quality publication filled with crafts of all kinds inspire craft enthusiast. We are known for our beautiful photography and creative projects that inspire readers.

Bella Crafts™ archives are always online for readers to download making our issues longer lasting than traditional magazine that are discarded after their sale date.

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Since 1994, thousands of independent quilt shop owners have known about Creative Retailer (formerly known as American Quilt Retailer) as a trusted partner for information and resources to improve their businesses. Each issue contains vital content on basic retailing concepts, industry trends, product information, business profiles, and display ideas, along with a FREE pattern they can use in their stores.

In 2014 we celebrated our 20th Anniversary (and in 2019 our 150th issue), a testament to the integrity, dedication, and quality our publication contributes to the quilting industry. We’re dedicated to continuing our tradition of excellence in providing editorial content that expands the knowledge and capability of quilt shop owners.

With a network of respected advertising partners, American Quilt Retailer delivers accurate and unbiased editorial content on up-to-date product information and industry news that our readers have been relying on for over 20 years!

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Craft Focus magazine is a bi-monthly publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers.

Each issue contains detailed information on influential trade shows and reviews hundreds of new or innovative products, enabling retailers to make informed and profitable buying decisions. Unique to the marketplace, Craft Focus also offers sound advice on financial and legal matters, provides accurate trend forecasts and dispenses a balanced and accurate view of issues that directly affect the industry.

With a clean, contemporary design, high quality, intelligent, incisive editorial, the pages of Craft Focus are both attractive and accessible, thereby providing the perfect medium for product promotion. Its dynamic online presence at acts as a comprehensive sourcebook for consumers, retailers and manufacturers, giving thousands of international buyers immediate access to your business.

The supplier directory on allows readers to contact advertisers in the magazine for more information about their products or services. This service is FREE for current advertisers and it serves as an extra value benefit to those businesses supporting the magazine. Simple to use and available worldwide 24 hours a day, the supplier directory is a reader reply service for the 21st century.

We have a wealth of innovative promotional opportunities, including sponsorship and advertorial to help generate the response you deserve.

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The Fabric Shop Network is the trade association for independent retailers in the fabric and quilting industry. As an organization, we provide comprehensive resources and services to help educate, empower, connect, and support our Members worldwide.

Whether you’re a new shop or a retailing veteran, storefront or online, FabShop is your go-to resource for education, networking, retailing strategies, plus more. We know youʼll find that―like many members tell us―your $100 FabShop membership is the best investment youʼll make each year! Join today!

Our bi-monthly trade magazine, FabShop News, is a must-have resource for independent retailers! Each bi-monthly issue is filled with retailing basics, in-depth business articles, cutting edge industry & retailing trends, & innovative strategies for success. Your Annual Membership in the FabShop Retailersʼ Association includes 6 issues of FabShop News trade magazine. Not a retailer? Subscribe today!

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A business magazine for artisan entrepreneurs—
Read real stories from small business owners, industry news, advice from experts, tips + more!

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Launched in 2002, Knitty is the Internet’s longest-running online knitting magazine. For two decades, we’ve been a showcase for innovative design talent and fibercraft products in the creative craft industry. Each issue of Knitty is curated by theme and season, every pattern thoroughly tech edited, and each issue is received with delight by knitters worldwide.

We have published designers from all around the world at all stages of their careers. Knitty believes that knitting should be accessible, so we showcase yarn at a variety of price points, and provide the information needed to substitute yarns. Knitty champions inclusivity and representation, and we were the first knitting magazine to incorporate plus-sizes in all our patterns. We take pride in our approachable, empowering, and inclusive publishing model.

Knitty has always been free to readers, who enjoy access to 20 years’ worth of patterns and knitting tutorials. In 2021, over 144k users visited Knitty from the US, Canada, the UK, and the rest of the world, to search our pattern database, and view past issues and tutorials. Knitty patterns are behind more than 587k projects logged on Ravelry. Knitty prides itself on its relationship with its readers, designers, yarn companies, and yarn shops who have grown to become a vibrant community through the years. In the 20 years since its inception, Knitty has become a global brand in the world of online knitting.

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If you love crafts, art, sewing or pottery, then you will love MadeTV – a streaming tv network dedicated to makers and inspired creativity! Enjoy hours of instruction on a variety of crafting techniques. Get creative with upcycling projects, learn a new skill like painting or woodworking, or just find some new inspiration for your next project. This streaming tv network includes workshops, tutorials, pilot tv shows, and full series that cover everything from success and failure stories from makers across the globe, studio tours, crafting techniques, an inside look at your favorite antique shows and craft markets, and so much more.

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The Needlework Retailer is the only trade magazine devoted entirely to the counted cross stitch, needlepoint, and the needlework industry. Published by Yarn Tree 6 times a year and distributed free to retail stores in the US that sell needlework.

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Portalmerceria ® belongs to Grupo Editorial Portalpress S.L.
in Barcelona.

The Portalmerceria philosophy is to bring the haberdashery closer to the warehouse and the latter to manufacturer and to promote the use of haberdashery products by the final consumer.
Portalmerceria consists of a quarterly magazine and a web portal. Our intention is to provide access to our publications to both to those with access to the Internet and those without it.

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WHAT WOMEN CREATE is a quarterly publication in the WWC Series. Complementing WHERE WOMEN WORK, this issue is all about WHAT inspires these women and what is eventually created by their hands … whether it be handmade arrows the skills of which were taught to them by their father, calligraphy mastered through endless hours of perfected practice, or a delicious and nourishing meal grown and gathered from their own or a community garden.

The photography is stunning and the stories are written in first person so the reader can envision themselves sitting at the kitchen table being inspired by the imagination and tenacity of each of these women. They teach all of us that we, too, can create that which comes from our very soul, that which is seen through our eyes, and that which is made by our own hands.

Whether it’s art, music, written works, or choreographed dances, extraordinary women know that the process of creating is as important as what ultimately gets created. That is why extraordinary women pay attention to the details of their work spaces… making sure that they surround themselves with visually stimulating inspiration and unique organizational systems. WHERE WOMEN CREATE invites you into the creative spaces of the most extraordinary women of our time. Through stunning photography and inspirational stories, each issue of this bi-monthly magazine will nourish souls and motivate creative processes.

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