Supporting Organizations

A Big Thank You to all our partnering organizations.

Strategic Partner

Our mission is to be a trusted source of industry information, creative inspiration, and community for craft professionals. We’re working to help our members:

  • Stay current on industry news, trends, and opportunities
  • Make connections with other small business owners
  • Develop viable business models
  • Achieve profitability
  • Run their businesses according to their own standard of ethics

Craft Industry Alliance is committed to fostering a community that reflects the rich history and cultures of craft and the diversity of crafters. Our goal is to continuously evolve and to proactively create an organization that seeks to represent and recognize this diversity.

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Want to become a partner


Darrin Stern

Show Director
Tel: +1-773-326-9925
Write an e-mail

Newcomer Pavilion Partner

Indie Untangled is a unique platform that helps fiber enthusiasts learn about indie yarn dyers and makers and keep track of shop updates, sales and special promotions. Many yarn shop owners and designers, along with crafting consumers, have found the website, weekly newsletter and annual Rhinebeck Trunk Show, to be invaluable resources for sourcing indie yarns and accessories.

Craft supply retailers are always looking for emerging makers to feature, and trade shows like h+h are a great way to get your products in front of them. However, we understand how overwhelming it can be to scale your small business. The Newcomer Pavilion offered by Indie Untangled is designed to help solo entrepreneurs and small startups in all segments of the craft industry take advantage of this opportunity with support and guidance.

Exhibitors in the Newcomer Pavilion will receive special discounted pricing for a cooperative space in the center of the action on the show floor. In addition, you will get help building the wholesale segment of your business, with special education and networking events to set you up for success at h+h americas and moving forward.

We can’t wait to tell the story of your brand!

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Supporting Organizations

The Handweavers Guild of America, Inc.’s (HGA) mission is to educate, support and inspire the fiber art community. We provide inspiration, instruction, and networking opportunities for fiber artists of all skill levels. HGA produces a quarterly magazine for its more than 3,500 members, Shuttle Spindle & Dyepot; Convergence® a biennial international fiber arts conference; Small Expressions, an annual juried exhibition of small fiber artworks; and many more opportunities for artists including grants, scholarships, and a certification program in handweaving, handspinning, dyeing, and basket making.

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Road to California is one of the premier quilting and fiber arts consumer show promoters in the United States. Founded and based in Southern California, Road to California brings a unique, high quality experience to attendees from across the globe. Our vendor centric approach to operations allows for our vendors to have a premium experience at a reasonable cost. We are proud of our support of h+h americas and share a similar core values.

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Surface Design Association: Innovation in Fiber, Art, and Design provides a platform for the exchange of ideas, methods, and materials. The SDA community is expansive: from makers and artists to academics and enthusiasts. We celebrate their successes and failures as they work toward sustaining traditional techniques or adapting production strategies in radical new ways, such as realizing fiber arts as activism or performance. The shared affinity of our community is a sincere love of textile media and fiber arts.

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Media Partners Organizations

In 1994 Elly van Stuijvenberg and Ruud Waldhober started ASWS as Organizer in trade fairs and publisher in magazines. These days, Danny Rombouts is added to the management team and has ASWS been growing with several new tiles in Trade Fairs and Congresses to what ASWS is today. This all with help from our concerned team of employees.

Our devise is: “ASWS, there are people behind”, which indicates that we are not an inflexible organization but a company with short lines and a company that will listen to your questions. The Trade Fairs and Magazines are organized and published by a very enthusiastic team and we are looking forward to help you.

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We at Bella Crafts Publishing™ understand that you are looking for an advertising edge. We give you that edge by eliminating the cost barrier between the advertiser and reader by offering our readers free downloads of our magazine. Our free digital version allows readers to see your ads and visit your website on their computers and mobile devices such as cell phones, tablets and e-readers.

Our FREE magazine is a high-quality publication filled with crafts of all kinds inspire craft enthusiast. We are known for our beautiful photography and creative projects that inspire readers.

Bella Crafts™ archives are always online for readers to download making our issues longer lasting than traditional magazine that are discarded after their sale date.

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Since 1994, thousands of independent quilt shop owners have known about Creative Retailers (formerly known as American Quilt Retailer) as a trusted partner for information and resources to improve their businesses. Each issue contains vital content on basic retailing concepts, industry trends, product information, business profiles, and display ideas, along with a FREE pattern they can use in their stores.

In 2014 we celebrated our 20th Anniversary (and in 2019 our 150th issue), a testament to the integrity, dedication, and quality our publication contributes to the quilting industry. We’re dedicated to continuing our tradition of excellence in providing editorial content that expands the knowledge and capability of quilt shop owners.

With a network of respected advertising partners, American Quilt Retailer delivers accurate and unbiased editorial content on up-to-date product information and industry news that our readers have been relying on for over 20 years!

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Launched in 2002, Knitty is the Internet’s longest-running online knitting magazine. For two decades, we’ve been a showcase for innovative design talent and fibercraft products in the creative craft industry. Each issue of Knitty is curated by theme and season, every pattern thoroughly tech edited, and each issue is received with delight by knitters worldwide.


We have published designers from all around the world at all stages of their careers. Knitty believes that knitting should be accessible, so we showcase yarn at a variety of price points, and provide the information needed to substitute yarns. Knitty champions inclusivity and representation, and we were the first knitting magazine to incorporate plus-sizes in all our patterns. We take pride in our approachable, empowering, and inclusive publishing model.

 
Knitty has always been free to readers, who enjoy access to 20 years’ worth of patterns and knitting tutorials. In 2021, over 144k users visited Knitty from the US, Canada, the UK, and the rest of the world, to search our pattern database, and view past issues and tutorials. Knitty patterns are behind more than 587k projects logged on Ravelry. Knitty prides itself on its relationship with its readers, designers, yarn companies, and yarn shops who have grown to become a vibrant community through the years. In the 20 years since its inception, Knitty has become a global brand in the world of online knitting.

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The Needlework Retailer is the only trade magazine devoted entirely to the counted cross stitch, needlepoint, and the needlework industry. Published by Yarn Tree 6 times a year and distributed free to retail stores in the US that sell needlework.

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Prime Publishing, LLC is a leader in building multi-platform brands that inform, inspire, and engage highly coveted consumer audiences. Meeting at the intersection of information and engagement, the Prime Publishing brands—all powered by innovation—span digital websites, e-mail newsletters, social media, licensing, e-commerce, business information, and marketing services. Our diverse group of cooking and crafting properties allows Prime Publishing to strategically cross-pollinate and create unique business models that help drive its aggressive growth.

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