Before the trade fair some pre-show homework is required. Please inform yourself about the target market, the most important companies in the sector (your competitors), the retailers, research stores in the target country, city, area and contact them ahead of time. Invite influencers. Know who your friends and “enemies” are and who you would like to initiate business with. We recommend contacting the buyers ahead of time and to take an active approach. Please check with your trade show team to see if a buyer invitation program exists. Use all resources possible and be active. Exposure is the key!