Plan your schedule and join us for our FREE keynote sessions. Our Keynote Sessions will be a highlight of the event, featuring a State of the Industry Panel Address and two keynote speeches by successful business leaders and entrepreneurs in the crafting industry. These sessions will inspire and educate attendees on the latest trends and innovations in the field.

Business classes are an opportunity to learn best practices from incredible instructors. In these 60-minute lectures, participants will learn concepts that are directly applicable to building and growing a craft business.

Kathy Cano-Murillo, The Crafty Chica, launched her brand in 2001 and it continues to grow and thrive each year into new industries and generations. From designing calendars and stationery goods for Barnes & Noble to blogging and writing books about crafts to becoming part of the TikTok Creator program, she constantly sets and achieves goals. 

In this keynote, Kathy will share her roadmap of how she built her brand, and how she finds creative and impactful ways to evolve.

In this session, you will learn:

• How to align your purpose with your brand.
• How to shift your mindset to include a broad perspective on your career and life.
• Tools and resources to help you evolve your business and brand.
• How to find and develop your signature style and vibe.
• How to build a community around your company.

This inspirational fireside chat will feature commentary and key learnings from Justine Tiu, co-founder of The Woobles. She will shed light on her journey to find her self-confidence, including how she discovered hers in an unlikely place: while learning a new skill, crocheting. Justine will take attendees through the story of her personal journey as she built her brand, and helped hundreds of thousands of consumers find confidence through crocheting, too.