Apply today, limited space opportunities.

Who is Road to California?

Road to California is the premier quilt show on the west coast. Our annual event in January featured hand curated vendors offering a premium experience to our customer. At Road you’ll never find pitch booths – we only include quilting and sewing related merchandise.

We are excited to bring our brand of hand curated exhibitors to h+h americas. Trade events are critical for the smaller companies in the quilting and sewing industry to be noticed by independent retailers, distributers and international customers. The goal of Road2CA @ h+h americas is to curate a top quality set of small independent companies to exhibit at h+h and expose their brand to a whole new section of customers.

Exhibits in the Road2CA @ h+h americas pavilion will receive special discounted
pricing for an exhibit space in the center of it all at h+h. You will not only receive a booth space, but special educational opportunities only offered to exhibitors in the Road2CA pavilion.

Participation guidelines – entry into the Road2CA pavilion is by application only. Please apply to be selected to this exclusive area.

Participation guidelines:

  • First Time h+h americas Exhibitor
  • Pass the Road2CA Screening Process
  • Ability to wholesale
  • Companies accepted into the Road2CA Pavilion are limited to only 2 years
  • Exhibitors may request no more than two booths.

Booth price includes

Exhibit space (10’x5’) with your own 6 foot black-draped table, 2 chairs, a basic power connection, and a basic exhibitor listing.


  • Iron / Ironing board / Ironing system
  • Macramé Yarns / Accessories
  • Sewing Machines / Accessories
  • Embroidery Machines / Accessories
  • Knitting Machines / Accessories
  • Longarm Quilting Machines
  • Sewing Furniture
  • Appliqué Works/Laces/Braids & Labels/Ribbons
  • Iron-on Patterns
  • Thimbles
  • Knitting Needles & Crocheting Hooks
  • Buttons
  • Haberdashery
  • Sewing Yarns
  • Sequins
  • Beads
  • Zippers
  • Embroidery Ribbons
  • Batting & Stuffing