Apply today, limited space opportunities.


Who is Road to California?

Road to California is the premier quilt show on the west coast. Our annual event in January featured hand-curated vendors offering a premium experience to our customers. At Road, you’ll never find pitch booths – we only include quilting and sewing-related merchandise.

We are excited to bring our brand of hand-curated exhibitors to h+h americas. Trade events are critical for the smaller companies in the quilting and sewing industry to be noticed by independent retailers, distributors, and international customers. The goal of Road2CA @ h+h americas is to curate a top-quality set of small independent companies to exhibit at h+h and expose their brand to a whole new section of customers.

Exhibits in the Road2CA @ h+h americas pavilion will receive special discounted pricing for a 50 sq ft exhibit space. Participation guidelines – entry into the Road2CA pavilion is by application only. Please apply to be selected for this exclusive area.

Participation guidelines:

  • Pass the Road2CA Screening Process
  • Ability to wholesale
  • Companies accepted into the Road2CA Pavilion are limited to only 2 years
  • Exhibitors may request no more than two booths.

Booth price includes

Exhibit space (10’x5’) with your own 6 foot black-draped table, 2 chairs, a basic power connection, and a basic exhibitor listing.


  • Iron / Ironing board / Ironing system
  • Macramé Yarns / Accessories
  • Sewing Machines / Accessories
  • Embroidery Machines / Accessories
  • Knitting Machines / Accessories
  • Longarm Quilting Machines
  • Sewing Furniture
  • Appliqué Works/Laces/Braids & Labels/Ribbons
  • Iron-on Patterns
  • Thimbles
  • Knitting Needles & Crocheting Hooks
  • Buttons
  • Haberdashery
  • Sewing Yarns
  • Sequins
  • Beads
  • Zippers
  • Embroidery Ribbons
  • Batting & Stuffing