Last month, we divulged the new conference program structure for h+h americas 2023. Now, we’d like to take a closer look at the speakers, teachers, classes and sessions attendees and exhibitors can expect at the show in June.
For 2023, we created a course structure to address the varying needs of the craft industry. Attendees can purchase classes a la carte, or procure a class pass that grants access to all available classes.
We also structured the courses themselves a little differently this year. Keep reading to learn exactly how our educational opportunities will function in the show and what to expect when signing up. This is a good time to build out your calendar and set aside time for educational opportunities most relevant to your business needs.
Business Classes
Our Business Classes take the form of 60-minute lectures in which participants will learn best practices for building and growing their business from some of the most well-learned, experienced minds in the industry.
We’ve scheduled 12 of these short-form learning opportunities throughout the course of the show, from Wednesday June 21 through Friday June 23. Topics range from marketing and business strategies to social media content management and creation, crafting trends and more.
Wednesday, June 21, 2023
~ 10:00 am – 11:00 am ~
Email Marketing: Sending Targeted Messages Using Segments and Flows
With Helen Hulskamp of Aeolidia
Building a Social Media Strategy for Crafters
With Charmaine Jennings of Strategic Charm
~ 1:00 pm – 2:00 pm ~
Keep Your Best People from Becoming Someone Else’s
With Lisa Ryan of Grategy
Ten Tips and Techniques for Fabulous Photos
With Gale Zucker of Gale Zucker Photography
Thursday, June 22, 2023
~ 10:00 am – 11:00 am ~
Creating an Open to Buy: How Much to Spend and When to Spend It
With Gwen Bortner of Everyday Effectiveness
Craft Trends
With Trisha Malcolm of DMC
~ 1:00 pm – 2:00 pm ~
Pro Tips and Tricks for Running Facebook and Instagram Ads that Actually Work
With Stephanie Smith of Social By Steph
Run Profitable Special Events and Workshops
Wendy Batten with Wendy Batten Consulting
Friday, June 23, 2023
~ 10:00 am – 11:00 am ~
Cash Flow Systems Simplified: The Key to Surviving a Tough Economy
With Gwen Bortner of Everyday Effectiveness
From Hobby To Business Mindset
With Wendy Batten of Wendy Batten Consulting
~ 11:30 am – 12:30 pm ~
The Big Secret to Successfully Accomplishing Your Goals
With Gwen Bortner of Everyday Effectiveness
Level Up Your Social Media with Short Form Video
Leanne Pressly with Stitchcraft Marketing
To learn more about each of our Business Class offerings, check out our detailed class listing here.
Masterclasses
h+h americas’ is offering 4 Masterclasses, which will all occur on Tuesday, June 20. These intensives run for 2.5 hours and involve hands-on workshops with instructors and experts in the craft industry. Topics include optimizing your business’s website, perfecting content strategy, navigating social media advertising, and leveling up your photography skills.
Tuesday, June 20, 2023
~ 12:00 pm – 2:30 pm ~
Crafting the Perfect Content Strategy
With Charmaine Jennings of Strategic Charm
Take Your Shopify Site to the Next Level
With Arianne Foulks of Aeolidia
~ 3:00 pm – 5:30 pm ~
Learn to Advertise on Facebook and Instagram Like You Have a Million Dollar Budget
With Stephanie Smith of Social By Steph
Leveling Up Your Photography: A Hands-On Workshop
With Gale Zucker of Gale Zucker Photography
To learn more about h+h americas’ masterclass sessions, read the overview here.
Keynote Speakers
In addition to a State of the Industry Panel on Wednesday, h+h americas’ will host two keynote sessions on Thursday and Friday of the show. These sessions feature successful business leaders and entrepreneurs in the craft industry who will share news on the latest trends and innovations in the crafting industry.
Thursday, June 22, 2023
~ 8:30 am – 9:30 am ~
Crafting a Brand That Lasts
With Kathy Cano-Murillo of The Crafty Chica
Friday, June 23, 2023
~ 8:30 am – 9:30 am ~
Finding Confidence Through Crocheting – The Inspiring Business Journey of The Woobles
With Justine Tiu of The Woobles
Learn more about our keynote speakers for h+h americas here.
We hope this overview of h+h americas’ educational opportunities has excited you for the show in June. Don’t forget to secure your hotel and travel accommodations as soon as possible as flights and hotels tend to fill up quickly.
