Last month, we divulged the new conference program structure for h+h americas 2023. Now, we’d like to take a closer look at the speakers, teachers, classes and sessions attendees and exhibitors can expect at the show in June.

For 2023, we created a course structure to address the varying needs of the craft industry. Attendees can purchase classes a la carte, or procure a class pass that grants access to all available classes.

We also structured the courses themselves a little differently this year. Keep reading to learn exactly how our educational opportunities will function in the show and what to expect when signing up. This is a good time to build out your calendar and set aside time for educational opportunities most relevant to your business needs.

A collage of headshots featuring the slate of teachers and speakers at h+h americas 2023

Business Classes

Our Business Classes take the form of 60-minute lectures in which participants will learn best practices for building and growing their business from some of the most well-learned, experienced minds in the industry.

We’ve scheduled 12 of these short-form learning opportunities throughout the course of the show, from Wednesday June 21 through Friday June 23. Topics range from marketing and business strategies to social media content management and creation, crafting trends and more.

Wednesday, June 21, 2023

~ 10:00 am – 11:00 am ~

Email Marketing: Sending Targeted Messages Using Segments and Flows

With Helen Hulskamp of Aeolidia

Building a Social Media Strategy for Crafters

With Charmaine Jennings of Strategic Charm

~ 1:00 pm – 2:00 pm ~

Keep Your Best People from Becoming Someone Else’s

With Lisa Ryan of Grategy

Ten Tips and Techniques for Fabulous Photos

With Gale Zucker of Gale Zucker Photography

Thursday, June 22, 2023

~ 10:00 am – 11:00 am ~

Creating an Open to Buy: How Much to Spend and When to Spend It

With Gwen Bortner of Everyday Effectiveness

Craft Trends

With Trisha Malcolm of DMC

~ 1:00 pm – 2:00 pm ~

Pro Tips and Tricks for Running Facebook and Instagram Ads that Actually Work

With Stephanie Smith of Social By Steph

Run Profitable Special Events and Workshops

Wendy Batten with Wendy Batten Consulting

Friday, June 23, 2023

~ 10:00 am – 11:00 am ~

Cash Flow Systems Simplified: The Key to Surviving a Tough Economy

With Gwen Bortner of Everyday Effectiveness

From Hobby To Business Mindset

With Wendy Batten of Wendy Batten Consulting

~ 11:30 am – 12:30 pm ~

The Big Secret to Successfully Accomplishing Your Goals

With Gwen Bortner of Everyday Effectiveness

Level Up Your Social Media with Short Form Video

Leanne Pressly with Stitchcraft Marketing

To learn more about each of our Business Class offerings, check out our detailed class listing here.


h+h americas’ is offering 4 Masterclasses, which will all occur on Tuesday, June 20. These intensives run for 2.5 hours and involve hands-on workshops with instructors and experts in the craft industry. Topics include optimizing your business’s website, perfecting content strategy, navigating social media advertising, and leveling up your photography skills.

Tuesday, June 20, 2023

~ 12:00 pm – 2:30 pm ~

Crafting the Perfect Content Strategy

With Charmaine Jennings of Strategic Charm

Take Your Shopify Site to the Next Level

With Arianne Foulks of Aeolidia

~ 3:00 pm – 5:30 pm ~

Learn to Advertise on Facebook and Instagram Like You Have a Million Dollar Budget

With Stephanie Smith of Social By Steph

Leveling Up Your Photography: A Hands-On Workshop

With Gale Zucker of Gale Zucker Photography

To learn more about h+h americas’ masterclass sessions, read the overview here.

Keynote Speakers

In addition to a State of the Industry Panel on Wednesday, h+h americas’ will host two keynote sessions on Thursday and Friday of the show. These sessions feature successful business leaders and entrepreneurs in the craft industry who will share news on the latest trends and innovations in the crafting industry.

Thursday, June 22, 2023

~ 8:30 am – 9:30 am ~

Crafting a Brand That Lasts

With Kathy Cano-Murillo of The Crafty Chica

Friday, June 23, 2023

~ 8:30 am – 9:30 am ~

Finding Confidence Through Crocheting – The Inspiring Business Journey of The Woobles

With Justine Tiu of The Woobles

Learn more about our keynote speakers for h+h americas here.

We hope this overview of h+h americas’ educational opportunities has excited you for the show in June. Don’t forget to secure your hotel and travel accommodations as soon as possible as flights and hotels tend to fill up quickly.